Brand identity, digital product, and UX — owned end-to-end for enterprise and challenger brands across APAC.
About
Designer. Design Leader. Studio Founder.
I'm Ronnie Chan — Founder of SOLD Studio, based in Singapore. After 15 years as a studio founder, I am now shifting my focus toward my next chapter: integrated team leadership and product-scale impact. My BBA in Marketing & Finance from NUS means I connect business objectives to design decisions — not just aesthetics to briefs.
Over 15 years, I've partnered with Nippon Paint, UOB, BNP Paribas, SgCarMart, and Boston Scientific — delivering identity systems and digital products across **B2B SaaS, FinTech, and E-commerce**. The Nippon Paint ecommerce platform drove a +43% revenue uplift. These aren't vanity projects — they're business problems solved with design.
I work best where the brief is hard and the stakes are real. I am looking to move from a boutique studio model into a high-growth environment where I can mentor teams, build design systems, and own the product lifecycle from the inside.
Studio Founded
SOLD Studio.
Hard Skills
The Toolkit.
Brand & Product Leadership
Design Systems Architecture
Scrum / Agile PM (CSPO, PSM I)
Figma · Adobe Suite · Webflow
HTML / CSS · Keynote · Notion
Claude Code · Gemini · Perplexity
English · Mandarin
Career Timeline
The Journey.
Associate Creative Consultant, Elements Design Creative
BBA Marketing & Finance, National University of Singapore
Founded Slice of Life Designs
Founded SOLD Studio
Long-term partnership with Nippon Paint (B2B/B2C)
CSPO + Google UX Design & PM Certifications
TITAN Award (PLATINUM) & MUSE Award (GOLD)
WBDS Award (COMMENDED)
Awards & Recognition
The Work Speaks.
2026 WBDS Award - Commended
2025 Behance Branding - Feature
2025 TITAN Award - Platinum
2025 WBDS - Feature
2025 MUSE Award - Gold
2025 Packaging of World - Feature
2025 World Brand Design - Feature
2025 Braaands.co - Feature
2024 Behance Stock - Feature
Value 01
Owner Mentality.
After 15 years running my own studio, I think like a business owner, not an employee. I connect business objectives directly to design decisions.
Value 02
Adaptable Leadership.
I am equally comfortable rolling up my sleeves as an Individual Contributor (IC) or stepping back to lead, mentor, and build a design team.
Value 03
Craft & Commerce.
I work best with leaders who want a critical thinker and an intuitive doer. Design must be relentlessly crafted, but it must also solve real business problems.
Trusted By Partners
Nippon Paint
Cordlife
SgCarMart
Selleys
Boston Scientific
Singtel
UOB
BNP Paribas
AND MUCH MORE
What I'm Looking For
The right fit matters.
Full-time
Seeking a hands-on **Design Lead** (3–8 designers) or a high-end **Individual Contributor** role with a focus on team mentorship. I am a match for companies that take craft AND commercial outcome seriously — primarily in **B2B, SaaS, FinTech, or E-commerce**.
Fractional
Available as a **Fractional Design Leader** for brands going through a transformation — identity, product, or both. I attend your standups, challenge your briefs, and own the outcome. Minimum 6-month engagement.
Download CV
Download CV PDF
Read Ronnie's in-depth CV in PDF
DOWNLOAD CV here
Work Together
Ready to have a talk?
Whether you need a design leader or a fractional consultant — I'm here.
