RONNIE CHAN JRDesign Leader · Singapore
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15+ Years.
One Standard.

Brand identity, digital product, and UX — owned end-to-end for enterprise and challenger brands across APAC.

About

Designer.
Design Leader.
Studio Founder.

I’m Ronnie Chan — Founder of SOLD Studio, based in Singapore. After 15+ years as a studio founder, I’m moving into my next chapter: integrated team leadership and product-scale impact from inside a high‑growth team. My BBA in Marketing & Finance from NUS means I connect business objectives to design decisions — not just aesthetics to briefs.

As founder of SOLD Studio, I led cross‑functional project teams of 3–8 designers and engineers across brand, product, and systems work for clients like Nippon Paint, Cordlife, sgCarMart, UOB, BNP Paribas, and Boston Scientific. The Nippon Paint ecommerce platform alone drove a +43% revenue uplift — these weren’t vanity projects, but real business problems solved with design.

I’m a hands‑on design lead: working directly with C‑levels and PMs, setting direction and quality for small squads rather than managing a large org from distance. I work best where the brief is hard and the stakes are real, and I’m looking to bring that founder mindset into an in‑house or embedded leadership role where I can mentor teams, build design systems, and own the product lifecycle from the inside.

Ronnie Chan
Studio Founded

SOLD
Studio.

Hard Skills

The
Toolkit.

  • Brand & Product Leadership
  • Design Systems Architecture
  • Scrum / Agile PM (CSPO, PSM I)
  • Figma · Adobe Suite · Webflow
  • HTML / CSS · Keynote · Notion
  • Claude Code · Gemini · Perplexity
  • English · Mandarin
Career Timeline

The
Journey.

  1. Associate Creative Consultant, Elements Design Creative
  2. BBA Marketing & Finance, National University of Singapore
  3. Founded Slice of Life Designs
  4. Founded SOLD Studio
  5. Long-term partnership with Nippon Paint (B2B/B2C)
  6. CSPO + Google UX Design & PM Certifications
  7. TITAN Award (PLATINUM) & MUSE Award (GOLD)
  8. WBDS Award (COMMENDED) & ADESIGN Award (BRONZE)
Value 01

Owner
Mentality.

After 15 years running my own studio, I think like a business owner, not an employee. I connect business objectives directly to design strategies and decisions.

Value 02

Adaptable
Leadership.

I am equally comfortable rolling up my sleeves as an Individual Contributor (IC) or stepping back to lead, mentor, and build a design team that hits the ground running.

Value 03

Craft &
Commerce.

I work best with leaders who want a critical thinker and an intuitive doer. Design must be relentlessly crafted, but it must also solve real business problems.

Trusted By Partners
  • Nippon Paint
  • Cordlife
  • SgCarMart
  • Selleys
  • Boston Scientific
  • Singtel
  • UOB
  • BNP Paribas
  • AND MUCH MORE
What I'm Looking For

The right
fit matters.

Full-time

Seeking a hands-on **Design Lead** (3–8 designers) or a high-end **Individual Contributor** role with a focus on team mentorship. I am a match for companies that take craft AND commercial outcome seriously — primarily in **B2B, SaaS, AI, FinTech, or E-commerce**.

Fractional

Available as a **Fractional Design Leader** for brands going through a transformation — identity, product, or both. I attend your standups, challenge your briefs, and own the outcome. Minimum 6-month engagement.

Download CV

Download
CV PDF

Read Ronnie's in-depth CV in PDF

DOWNLOAD CV here
Work Together

Ready to
have a talk?

Whether you need a design leader or a fractional consultant — I'm here.

CONTACT