Nippon Paint Singapore is the dominant market leader in its category with over 70% market share. Despite this, their legacy ecommerce platform was underperforming—lagging in conversion rates and session duration. The objective was a ground-up UX/UI transformation to convert digital traffic into measurable commercial revenue, ensuring the dominant brand in the physical world became the dominant brand in the digital checkout.
I executed an end-to-end UX overhaul focused on reducing friction at high-dropoff points. Strategy included a rebuilt Information Architecture (IA), a streamlined one-handed mobile checkout, and the implementation of a high-performance product color visualizer. Front-end performance was prioritized to ensure the site felt as smooth as the paint it sells, aligning the digital experience with Nippon Paint's global reputation for quality.
- ➜ +43% Revenue uplift documented post-launch
- ➜ +39% Session duration improvement via enhanced UX
- ➜ +28% PageSpeed performance score gain
- ➜ Appointed for multi-year digital transformation across APAC
- ➜ Complete design system alignment across NPS group
