HomeRenoGuru is Singapore’s leading home renovation marketplace. Despite its market dominance, a fragmented user journey and legacy digital tools were suppressing lead quality. The mission was to build a unified three-surface ecosystem—B2C portal, consumer mobile app, and merchant CRM—that streamlined the connection between homeowners and verified contractors.
I implemented an atomic design system to ensure seamless component reuse across web and mobile. We focused on a 'Pinterest for Renovation' UX strategy, introducing smart filters and a high-fidelity 'Design Gallery' that allows homeowners to find inspiration and connect with contractors instantly. The merchant CRM was rebuilt from the ground up to reduce contractor response times through real-time lead routing.
- ➜ Achieved over 100k downloads within first 2 months of launch
- ➜ Reached Google Play Top 20 in the Lifestyle category
- ➜ Established a unified 3-surface ecosystem: Web Portal, Mobile App, and CRM
- ➜ Increase by 42% in homeowner lead enquiry and 28% reduction in contractor response time
- ➜ Successfully scaled content delivery for 40,000+ project photos across 4000+ projects
- ➜ Validated UX features via high-fidelity prototype testing with real users
