RONNIE CHAN JRDesign Leader · Singapore
Nine Social — Brand Identity
  • Brand
  • Nine Social

Nine Social — Brand Identity

Overview

Nine Social is a high-velocity social production and influencer marketing agency. In a market where speed is currency and attention is measured in milliseconds, the agency needed a digital-first identity that signaled both shocks-and-awe creativity and surgical marketing precision.

Methodology

I centered the brand on a 'Bullseye' metaphor, developing a custom '9' glyph designed for motion and aggressive scaling. The palette was specifically engineered for RGB luminescence—ensuring the brand pops on TikTok and Instagram feeds—complemented by a vertical-first design system optimized for mobile content and influencers.

Challenges & Milestones
  • Digital-first identity optimized for short-form social video contexts
  • Successfully supported regional expansion across Southeast Asian markets
  • Engineered high-contrast RGB palette for maximum digital visibility
  • Scalable stickers and motion graphics system for influencer partners