Saught & Found is an independent strategy and design studio. The objective was to create an identity that reflected the studio’s dual nature: the seeking of purpose ('Saught') and the attainment of peace ('Found'). We needed a mark that felt both etymologically deep and visually minimal.
I centered the identity on a 'Radical Inversion' strategy. The primary motif is an inverted ampersand—a mark that suggests seeking alternate perspectives for every client brief. The system carefully balances artisanal, high-touch aesthetics with the responsive functionality required of a modern design studio.
- ➜ Named identity strategy—every element tied to etymological meaning
- ➜ Inverted ampersand established as a culturally resonant standalone asset
- ➜ Behance 'Featured' case study with significant global engagement
- ➜ Successful studio persona establishment for a boutique strategy firm
- ➜ Identity functioning as a living, adaptable framework across all scales
