RONNIE CHAN JRDesign Leader · Singapore
Sunwheel — Brand Identity
  • Brand
  • Sunwheel AS

Sunwheel — Brand Identity

Overview

Sunwheel is a Norwegian renewable energy company leveraging specialized AI (NVIDIA Blackwell) to optimize global industry power. The challenge was to bridge ancient Nordic solar symbolism ('Sólarhvél') with high-end enterprise AI technology, avoiding the generic visual clichés of the green energy sector.

Methodology

I reinterpreted the Nordic sun wheel through modern, geometric lens to suggest rotation and energy generation. The system uses a high-contrast industrial grey and molten orange palette to signal both engineering stability and AI-driven intensity. I also designed a custom dark-mode UI for their enterprise solar monitoring dashboards from the ground up.

Challenges & Milestones
  • Identity successfully bridges Norse symbolism with enterprise tech
  • Comprehensive dark-mode UI system for real-time solar monitoring
  • Functions across high-stakes industrial machinery and digital panels
  • Successfully positioned a Norwegian startup for global enterprise scale